Shop doors opened on October 9th, 2021, WHAT’S G00D is inspired by the raw, gritty charm of New York’s iconic rock bar scene. WHAT’S G00D captures the spirit of the city’s legendary underground venues and the founder, Jessica Erceg, envisioned a space emphasizing quality over quantity. Curating a collection with care, and an approach that redefines thrifting, focusing on elevated thrift and incorporating a range from vintage clothing to designer brands in the shop.